Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
نویسندگان
چکیده
a School of Management, Northwestern Polytechnical University, Xi'an, China b School of Management, Xi'an Jiaotong University, Xi'an, China c The Key Laboratory of the Ministry of Education for Process Control and Efficiency Engineering, Xi'an, China d The State Key Laboratory for Manufacturing Systems Engineering, Xi'an, China e School of Management, Xi'an University of Science and Technology, Xi'an, China f Department of Management, Monash University, Faculty of Business and Economics, Melbourne, Australia
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